Social Capital Journal

Tag Archives: retail

Video

Social Media and Retail

Sprout Social v1 from Justyn Howard on Vimeo.

Nice little video from Sprout Social does a good job of explaining why even small businesses like local retailers should care about social media and growing their social capital with their customers.

Sep 14, 2010 View Comments Jacob Bøtter retail

Social Capital?

"The world is becoming too fast, too complex and too networked for any company to have all the answers inside," Yochai Benkler wrote in The Wealth of Networks.

We believe this to be increasingly true, you could interpret it so that you now need to crowdsource answers from clients, coworkers, suppliers and something even the general public.

For that to happen these groups need to have some sort of goodwill towards us and that's what we call Social Capital. Read more about how we define it.

Social Media and Retail

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