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ROI on social media

Barnraisers have published a fine collection of cases that proves ROI on social media:

34 case studies that prove social media ROI

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The value of open data

Giving people admission to your data is an easy way to gain social capital. See an example of what value you can gain from setting your data free:

A Case for Open Data in Transit from Streetfilms on Vimeo.

HT: Greenbrook