ThinkUp: Social Media Insights Engine | Social Capital Journal

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ThinkUp: Social Media Insights Engine #

Very exciting tool for analyzing our social media efforts.

Social Capital?

"The world is becoming too fast, too complex and too networked for any company to have all the answers inside," Yochai Benkler wrote in The Wealth of Networks.

We believe this to be increasingly true, you could interpret it so that you now need to crowdsource answers from clients, coworkers, suppliers and something even the general public.

For that to happen these groups need to have some sort of goodwill towards us and that's what we call Social Capital. Read more about how we define it.