Social Capital Journal

In 1960, Kevin Lynch published “The Image of the City” and established how people perceive and create mental models of the cities they inhabit. Place Pulse is a website that allows anybody to quickly run a perception study and visualize the results in powerful ways. Developed at the MIT Media Lab by the Macro Connections group, Place Pulse crowdsources surveys to internet participants, asking binary perception questions across a large number of geotagged images. Think about your own neighborhood – how is it perceived and why?

Wemind was represented at the Dave Snowden seminar of CognitiveEdge in Copenhagen last week – here are some reflections from the seminar:

http://www.socialfactory.com/blog/index.php/09/04/2011/seminar-with-dave-snowden-in-copenhagen

What resources can an office bring to software developers, designers, sysadmins, phone support managers, or sales people that they could only get in an office, rather than at home, in their local coffee shop, or even on the road?

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There have been conflicting reports on the the level of actual radiation in Japan, both in the area immediately surrounding Fukushima and in other Japanese cities.

RDTN.org uses crowdsourcing as a way of gathering information on radiation.

I just retweeted a tweet by Rob Markey passed on by my colleague Jacob Bøtter that said “If every company built its discipline on the Net Promoter Score, the world would be a better place” – Graham Button #nps2011“.

Without going into the ins and outs of the Net Promoter Score (NPS) it’s a unique way to measure, not customer satisfaction, but customer loyalty. It starts with one simple question: “On a scale from 0-10 how likely are you to recommend our company to a friend or a colleague?”. People answering 9 and 10 are promoters, 7 and 8 are passives and 6 and below are detractors. The stats prove it. Promoters are your ambassadors and allies; they actively and joyfully promote your company to friends, colleagues and family. Passives do none of all that and detractors actively engage in slandering your company.

We’ve used it for a while at Wemind and more than anything else it’s one of the best ways to engage everybody in dazzling our customers. It really changes behavior – and it starts with the employees. Said John Mackey, founder and CEO of Whole Foods Market: “Business is simple. Management’s job is to take care of employees, The employees’ job is to take care of the customers. Happy customers take care of the shareholders. It’s a virtuous [not a vicious] circle.”

Being involved in impressing customers and exceeding their expectations is such a rewarding activity that it has the potential to inspire and motivate us to whole news levels. Knowing that the customer will feel the same, will indeed make the world a better place.

Barnraisers have published a fine collection of cases that proves ROI on social media:

34 case studies that prove social media ROI

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View this inspiring speech by Marc Lesser!

It basically went from being a waste of time or procrastination tool, to my go-to source on up-to-date information

- Abida

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Every day since its birth 10 years ago, Wikipedia has got better. Yet it’s amazing it even exists.

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